Google’s “Made by Google” Event Set for August 20: Pixel 10 Series and More Expected
Google is gearing up for its annual “Made by Google” hardware showcase on August 20 in New York, where a flurry of product announcements is expected — just weeks before Apple’s iPhone event in early September.
According to leaks and Google’s own teasers, the company is preparing to unveil six new devices: four Pixel smartphones, a refreshed Pixel Watch, and updated Pixel earbuds.
Over the years, Google has moved from being a latecomer in the hardware race to an increasingly aggressive competitor against Apple and Samsung. Its edge lies in the seamless marriage of hardware and software, powered by its own Android OS and now supercharged with AI features from Gemini. The Pixel line has become the brand’s showcase for innovation, with a focus on premium design and deep AI integration.
The upcoming Pixel 10 series is expected to be the highlight of the event. Analysts suggest that if Google can deliver compelling performance and AI-driven features, it could significantly strengthen its position in mature markets like the US, while also challenging Apple in emerging markets such as India. Success, however, will also depend on how well Google expands beyond e-commerce and builds a stronger retail presence — something Apple has already been investing heavily in with aggressive affordability strategies and new physical stores.
With expectations high, all eyes will be on Google to see how its Pixel 10 series and ecosystem of devices measure up.
Google Pixel 10 Series: What to Expect from Next Week’s Launch
Next week, Google will officially unveil the highly anticipated Pixel 10 lineup, marking the debut of the company’s most advanced smartphones yet. Buzz around the series began over two years ago when leaks first revealed that the phones would be powered by the TSMC-built Tensor G5 chipset. Since then, renders and rumors have offered a clear picture of what’s coming: familiar designs with meaningful upgrades under the hood.
One of the biggest highlights is expected to be Pixelsnap, Google’s new branding for its first Qi2-compliant accessories. Qi2 brings Apple’s MagSafe-like magnetic charging to other smartphones, but adoption has been slow since its 2023 launch. With the Pixel 10, Google is set to change that — offering official first-party magnetic cases and built-in magnets within the phones themselves, making wireless charging and accessory compatibility far more seamless.
The lineup will include three models this year:
- Pixel 10
- Pixel 10 Pro
- Pixel 10 Pro XL
In terms of design, the new series is expected to closely resemble the Pixel 9 family, with only subtle refinements. Display sizes will remain largely unchanged: 6.3 inches for the Pixel 10 and Pixel 10 Pro, and a larger 6.8-inch screen for the Pixel 10 Pro XL.
Where the new models may stand out is in performance, cameras, and battery life. The Pro variants are rumored to receive camera and video enhancements, along with bigger batteries that could enable faster charging speeds.
With the Tensor G5 chipset, Qi2 support, and AI-driven features powered by Gemini, the Pixel 10 series could be Google’s most competitive hardware release yet.
Google Pixel 10 Pro Fold to Take on Samsung Galaxy Z Fold 7
Google is gearing up to expand its foldable lineup with the Pixel 10 Pro Fold, the successor to last year’s Pixel 9 Pro Fold. The device has already been confirmed by Google, and anticipation is high as it prepares to go head-to-head with Samsung’s upcoming Galaxy Z Fold 7.
According to early details, the Pixel 10 Pro Fold will feature a larger 6.4-inch cover display and an expansive 8-inch main screen, offering users more screen real estate than its predecessor. While its overall design will remain close to the Pixel 9 Pro Fold, the new model is expected to adopt a slimmer, sleeker profile.
One of the most significant upgrades is durability. The Pixel 10 Pro Fold is tipped to come with an IP68 rating — making it resistant to both dust and water, a first for a Google foldable device. This would be a big step up from the Pixel 9 Pro Fold, which lacked dust protection altogether.
Under the hood, the device will run on the Tensor G5 chipset, bringing with it the latest Gemini AI-powered features across the Pixel 10 series. The camera system is also expected to improve, with reports suggesting a 48MP ultra-wide sensor and a 5x telephoto lens for sharper zoom capabilities. Battery life enhancements are also on the cards, potentially making the Pixel 10 Pro Fold more reliable for heavy users.
With its mix of hardware refinements, AI integration, and improved durability, the Pixel 10 Pro Fold is shaping up to be Google’s strongest attempt yet to challenge Samsung’s dominance in the foldable market.
